It say’s the following here.. THE MAKERS OF Fruity Pebbles, Frooty Loops, Lucky Charms, and other popular cereal brands are bitterly lobbying against a new Food and Drug Administration proposal that would prevent them from labelling their products as “healthy.”

You see how wicked they are, you know well your cereal is not healthy, and it should be put on the box, yet it will affect the bag, so they want to carry on with the lie, disgusting from them.

The proposed FDA rule mandates that foods labelled as healthy must contain a major food group — such as dairy, fruits, or whole grains — and must fit certain limits on saturated fat, sodium, and added sugars.

The rule limits cereals, for example, to no more than 2.5 grams of sugar per serving in order to be labelled as healthy — a restriction food manufacturers claim would exclude over 95 percent of ready-to-eat cereals on the market.

Let that sink in, 95 percent, which means most of the cereals you eat are trashhhh!

I’ve being telling you this for the longest, now the FDA are doing what they are supposed to do, and they are mad about it.

In response, processed food companies that produce a variety of snacks, baked goods, pastas, and frozen pizzas are challenging the rules before they are finalized by the agency.

Among the most vocal food companies are producers of high-sugar cereals, which are largely marketed to children and have been criticized as a driver of the obesity epidemic in America.

In a joint filing made last month, the largest cereal producers in the country — General Mills, Kellogg’s, and Post Consumer Brands — decried the proposed nutritional criteria and threatened to file a lawsuit, challenging the guidelines as a violation of corporate free speech rights.

Oh General Mills, right of free speech are being taken away.. Oh nooooooo!

You mean your free speech to lie, and fill young children’s head with lies, this is food grooming, this is what it is, and you are letting these wolves take over your child’s minds chaaa!

The public comment docket includes a filing from the Washington Legal Foundation, a shadowy non-profit that litigates esoteric and often controversial business interests.

The group filed a letter in opposition in the form of a legal brief, laying out a broad case for a future court challenge against the FDA guidelines.

The organization contended that the healthy labelling requirements are an unconstitutional overreach of government power.

Food companies, the Washington Legal Foundation argued, have “constitutionally protected commercial speech” rights covering their ability to use the term “healthy” to describe their added sugar products.

The FDA, the Washington Legal Foundation wrote in its brief, “cannot explain why consumers cannot make their own healthy decisions based on [nutrition labeling] data.

Also, there will always be one that has no clue that your cereal is not healthy, you are just mad, as you want to carry on lying on your box & may not be able to do so anymore.

THE JOINT FILING from cereal manufacturers not only scorns the labelling rules, but also argues that sugary cereals pose no health risks and are, in fact, beneficial to society and childhood health.

LMAOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO!

This is the dumbest thing I’ve read to do with this topic, in all my years, whoever said this should be sacked, they know nothing.

How is it beneficial to society and childhood health, to have sugary cereals ?

It’s so stupid, but it was from an American, so it makes a little more sense as anything you can think of crazy, it would have happened or been said in America, real life clowns (Not all ofc) but many as we all can see in daily videos of their madness. 

The companies stated that they view the “extremely strict” guidelines as “alarming” because “cereal is one of the most affordable, nutrient dense breakfast choices a person — adult or child — can make … with a wide range of options to suit different cultures, preferences, and taste.”

This right here is jut to try and appeal to some higher moral good, but falls flat on it’s face, as it’s just empty words and makes no sense at all.

Cereals, the companies claimed, are already recognized for “nutritional benefits,” given their inclusion in a range of federal programs that “serve the nation’s vulnerable populations,”

Such as the Special Supplemental Nutrition Program for Women, Infants, and Children and the National School Lunch Program.

The companies charged that cereal “delivers on nutrition when eaten alone, but when consumed as part of breakfast, it elevates the nutrition further,” with cereal eaters exhibiting an “overall higher diet quality.”

As evidence, the filing cites a 2019 study conducted by in-house researchers employed by General Mills, the maker of Lucky Charms, Cinnamon Toast Crunch, and Trix, among other brands.

Well I’m not sure which countries General Mills is talking about, but they must have had no other food choices, and starving, or it’s all made up, as this is a so wrong in so many ways.

Lucky Charms and Trix contain approximately 12 grams of sugar per serving, nearly five times the limit proposed by the FDA’s healthy labelling guidelines.

What’s more, researchers have found that children typically eat more than twice the recommended serving size of cereal for breakfast, meaning that a typical sugary breakfast cereal portion contains 24 grams of sugar, close to the sugar content of a Snickers chocolate bar.

The FDA’s guidelines already show how high in content that these cereals are, as it says it’s close to the sugar content of a Snickers chocolate bar!

Of course, we should not be eating such trash, into the high heavens of sugar in the mornings, it also goes against what General Mills was saying, which we all knew it would lol.

The food manufacturers also stressed that the FDA should consider that cereals represent an affordable and accessible option for “families who are experiencing food insecurity.”

As evidence, the companies reference another General Mills-funded study to show that low-income cereal consumers had higher daily calcium intake and across all income levels, cereal eaters were associated with better diet quality.

It may be cheap, but fruit is cheaper, if it was a choice between the two for the morning, you’re better off just eating fruit, if that’s all you could afford.

Yeah, that calcium General Mills is talking about is found in the milk, again you could just drink the milk without buying the cereal, and be better off, there has not been one thing healthy about what the actual cereal has in it, as they’re none lol.

General Mills, Kellogg’s, and the Consumer Brands Association, a trade group for cereal manufacturers, similarly filed a protest against the FDA proposal, citing its impact on sugary cereal brands.

Cereal makers produced half a dozen separate filings, counting various trade groups and individual protest letters from manufacturers.

Independent researchers, however, have found that diets high in processed foods and sugar are linked to obesity, diabetes, high risks of stroke, obesity-related cancers, hypertension, and dental diseases.

Children’s eating habits of high-sugar cereals and snacks, multiple studies have shown, are the driving factor for high levels of childhood obesity.

Exactly, again it goes without saying, and it’s only getting worse, hence why the FDA took it upon themselves to try and put this rule in place, and now these guys are wanting to fight it out in court.

Children are also bombarded with advertising for ultrasweet cereals, a dynamic that has been found to increase the subsequent intake of advertised cereals.

This should come to a stop too, it’s not right, and they know it’s not, the fact this is all out in the open is really bad for them, and I hope more of you reading this if you are still eating such rubbish, and even if you have kids, start waking up to what they are like and what they’re telling you is a trash product (FDA are saying)

The FDA’s move to discourage sugary diets to children and curtail advertising of such foods to children echoes the Obama administration, when a variety of voluntary guidelines were proposed in 2011.

Lol was not expecting to see Obama’s’s name here, but yes he was in good shape too for his age, shame about the one that took over from him loool.

At the time, lobbyists for the food industry mobilized a broad counterassault in Congress, with allied lawmakers inserting provisions into the authorizing legislation to delay the voluntary guidelines.

During this fight, the food industries hired SKDK, a consulting firm co-founded by Anita Dunn, who went on to help manage President Joe Biden’s recent campaign and currently serves as his close adviser in the White House.

The new proposed rules also expand the categories of foods that may be labelled as healthy, including nuts, higher-fat fish such as salmon, avocados, and water.

The open comment period for the FDA guidelines closed on February 16. The agency, which has offered companies three years to comply with the rule once it is finalized, is still reviewing the feedback.

THAT’S IT!

I’ve enjoyed sharing that with you, let me know what you think.

Until next time, ciao 🙂

We Look Up 大

Karim David 

The Healthy One